SEO-friendly web design focuses on creating and structuring a website in a way that improves its visibility and ranking in search engine results. It involves various considerations such as organizing the site structure with clear navigation and a logical hierarchy, optimizing the website's performance for fast loading times, ensuring mobile responsiveness, and creating high-quality, informative content that incorporates relevant keywords. By implementing these SEO-friendly design practices, you can enhance your website's visibility to search engines, attract organic traffic, and improve your overall search engine rankings.