Adaptive CRM system for agtech startup
Background
Customer Request
Challenges & Solutions
Challenges
Lack of precise requirements and discoordination of the development process
At start the development was chaotical: fast growth with sufficient resources missing resulted into accumulation of problems in code and architecture. It restricted possibilities of management and control of the development process.
Shortage of integration of the mobile application with the updated web platform
TUF’s specialists tried to development of SaaS-system with offline support and responsive design on a mobile device for realization of farmers’ interaction. It did not bring the result because of support complexity and many mistakes.
The mobile application does not provide full functionality in offline mode
Farmers work remotely in areas with limited Internet. Some field progress information may be lost without cloud storage, complicating control and accounting, reducing transaction transparency.
Solutions
Team coordination through preparation and approval of technical documentation
They coordinated and approved tasks in multiple rounds, prioritizing them. This helped manage the team's work, accelerate project implementation in stages, and deliver the mobile app with new functionality on time.
Development of a new mobile product with interface redesign
Faster Than Light specialists developed a 24/7 integrated Android app, streamlining information exchange on production activities. It solved farmers' critical tasks by centralizing the database in the field, boosting CRM demand.
Implementation of application health technologies in offline mode
Realization of storage and caching algorithms of the app data in the mobile device with integration and transfer to the back-end of the basic version allowed to solve the problem of information exchange with the web-application.
project facts
main features
Development of MVP of a new codes’ type in Web app for scanning
Only common types of QR codes, employee barcodes, were valid in the Tie Up Farming application previously. The emergence of a new potential customer of the SaaS system required the development of a new QR code type - the general barcode. Scanning of this code would allow tracking the harvest progress. The FTL team not only created an MVP for new codes types but also adapted the web application design to generate and track results with optimization for Front-End and Back-End CRM systems. It allowed improvement of the overall platform functionality to increase flexibility following the requirements of any agribusiness.
Optimization of мobile scanning barcodes user flow
The introduction of a new scanned codes type required the development of a new scanning function without declining efficiency for other QR codes. The FTL team did research and implemented new patterns in the application. As a result, a user received the functionality necessary for the business. It enabled the tracking of harvest process and sending reports to the CRM system even in case of scanning without an Internet connection. So, Tie Up Farming got a new subscriber and became a provider of technical solutions for the largest avocado producer in the Australian region.
Quality control system
Besides the harvest progress, Tie Up Farming customers also needed to monitor their fields remotely. FTL specialists have developed a Quality control form for this purpose. The user of the web application can select the indicators of interest for the state of crops or harvest in the fields through it. The generated checklist, which the responsible employee in the areas receives through the mobile application, is filled out and transmitted in the form of a report to the CRM system to the appropriate department. As a result, platform users can track the quality of rises, ripening, pest threats through a mobile application.
Technologies used
