Adaptive CRM system for agtech startup
Tie Up Farming is a provider of an adaptive SaaS CRM system for digital conversion and centralizing processes. It follows Global Gap requirements for farming companies in Australia, New Zealand and Southeast Asia.
Background
Customer Request
Challenges
- Lack of precise requirements and discoordination of the development process
At the moment of the project start the development was chaotical: fast growth with sufficient resources missing resulted into accumulation of problems in program code and architecture. It restricted possibilities of management and control of the development process. - Shortage of integration of the mobile application with the updated web platform
TieUpFarming’s specialists tried to development of SaaS-system with offline support and responsive design on a mobile device for realization of farmers’ multichannel interaction. But in restricted time mode it did not bring the desirable result because of support complexity and many mistakes in the process of realization. - The mobile application does not provide full functionality in offline mode
Remote work of farmers often takes place in areas with limited Internet coverage. Thus, some information about the progress in the fields can be lost without transferring to cloud storage. It complicates the control and accounting process, resulting in reduced transparency of transactions.
Challenges
Solutions
- Team coordination through preparation and approval of technical documentation
They were conducting coordination and approval of tasks in several rounds with their ranking by priority. It allowed coordinating the work of the team and enabled to speed up the implementation of the project in stages, and, as a result, to deliver the mobile application with the new functionality just in time. - Development of a new mobile product with interface redesign
The development from scratch by Faster Then Light specialists a mobile application for Android in a new format with 24/7 integration with the web architecture of the system simplified the exchanging information process on continuous production activities. It led to solving the critical tasks of farmers to centralize the database directly in the field, which increased the demand for CRM among clients. - Implementation of application health technologies in offline mode
Realization of storage and caching algorithms of the app data in the mobile device with integration and transfer to the back-end of the basic version allowed to solve the problem of information exchange with the web-application.
Solutions
data types on processes in agribusiness in one click
among agricultural technologies in The FOODTECH 500 rating
Tie Up Farming received in funding from the SproutX accelerator.
Main features
Development of MVP of a new codes’ type in Web app for scanning
Only common types of QR codes, employee barcodes, were valid in the Tie Up Farming application previously. The emergence of a new potential customer of the SaaS system required the development of a new QR code type - the general barcode. Scanning of this code would allow tracking the harvest progress. The FTL team not only created an MVP for new codes types but also adapted the web application design to generate and track results with optimization for Front-End and Back-End CRM systems. It allowed improvement of the overall platform functionality to increase flexibility following the requirements of any agribusiness.
Development of MVP of a new codes’ type in Web app for scanning
Optimization of мobile scanning barcodes user flow
The introduction of a new scanned codes type required the development of a new scanning function without declining efficiency for other QR codes. The FTL team did research and implemented new patterns in the application. As a result, a user received the functionality necessary for the business. It enabled the tracking of harvest process and sending reports to the CRM system even in case of scanning without an Internet connection. So, Tie Up Farming got a new subscriber and became a provider of technical solutions for the largest avocado producer in the Australian region.
Optimization of мobile scanning barcodes user flow
Quality control system
Besides the harvest progress, Tie Up Farming customers also needed to monitor their fields remotely. FTL specialists have developed a Quality control form for this purpose. The user of the web application can select the indicators of interest for the state of crops or harvest in the fields through it. The generated checklist, which the responsible employee in the areas receives through the mobile application, is filled out and transmitted in the form of a report to the CRM system to the appropriate department. As a result, platform users can track the quality of rises, ripening, pest threats through a mobile application.
Quality control system
Mobile app design and development
We have developed the design and functionality for mobile services on iOS and Android OS for Tie Up Farming startup.
Task manager for employees
Our team has implemented the function of execution control for management tasks in fields depending on priority with the ability to track time and progress
Training
Grafting
Ground preparation
Projects
Bell injections
Thinning
Spray diary design
Our specialists have introduced the module interface design and provided function deployment in Android/iOS app with web integration
Clock in/Clock out
The module for creation, distribution, performance control, and calculation of work cost on timesheets of temporary employees in farms and yards
Tracking module customization
Our developers have created the design and progress tracking module logic on various task types for agrarians on iOS and Android.
Technologies
Frontend:
Backend:
Mobile
Customer review
The team of FTL team delivered on a completed a website development and integration project which helped to set the company apart from the competition. We received a great end-product under challenging to circumstances.
