Trip Planning Platform
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Background
Customer Request
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Challenges & Solutions
Challenges
Slowness and disability of platform to change
The service codebase on Magento slowed down the service under high loads, and the obsolescence of the language significantly complicated the implementation of advanced functionality.
SEO for a dynamic single page application
Porting the travel website to Ruby on Rails API, and introducing the GraphQL query language required creating new optimization algorithms, especially considering the constant replenishment of the pages of travel partners.
Optimization of the update deployment process
During the period of migration and improvement of the functionality, implementation of new options had to be made as soft and safe for the service as possible. Maximum fault tolerance and flexibility on the user side.
Solutions
Migrating a Service to Ruby on Rails Frameworks
FTL specialists made an adaptive migration of the travel service to Ruby on Rails frameworks and improved the interface using the React libraries, developing of an optimized codebase for both the back-end and front-end parts.
Server Side Rendering Configuration
The FTL engineers carried out the SSR of the Travelstride pages. It optimized the service for search engine queries with minimal code and library updates.
Development of a system for optimizing the transition to a new architecture
The team prepared a system of flexible 3-tier architecture platform changes, making Travelstride's scaling. The service will continue to operate without the need for backup restoration of previous versions and loss of users.
project facts
main features
Lead generation optimization by Destination Marketing Organizations
FasterThanLight specialists developed a microsite builder to implement pages for lead generation on international travel services and resource centers. It made it possible to automate promoting Travelstride internationally, reduce lead generation costs and increase user awareness by cooperation with Destination Marketing Association International.
Integration with a third-party vendor
To increase demand for local tourism services, optimize resources in geo-search results, and boost the number of bookings through the platform, a large-scale integration with third-party vendors was implemented. This allowed tour operators and partners to offer their services on the TravelStride platform under their own brands, thus expanding the reach of their services on an international level. The platform, in turn, increased bookings and revenue by earning commissions from user tours.
Routing traffic through proxy servers
To optimize the connection speed, balance the load on the TravelStride service, and ubiquitous access to the platform, FTL specialists configured traffic routing through dedicated proxy servers. This approach made it possible to improve the security of the connection and enhance the privacy of customer requests when searching for a unique tour from experts.
Development of "custom trip finder" service
To personalize tours and excursions, FTL engineers implemented the ability to create a "customer route" on the platform. So, the user, step by step, indicates the key points and the desired hotel or tourist service that he wants to receive from the operator. The platform uses the collected information about the client's request to provide the most relevant offers or transfers it to local travel providers for personalized service. It increased customer experience level, the number of users with specific interests, and profits by sales and commissions.
Technologies used
