Fruit Retailing Web Portal
Background
Customer Request
Challenges & Solutions
Challenges
Asynchronous work on the project
The client delegated us development, deployment, & customization of the product. We had to organize the process while being constantly in touch with the client, informing about the results, and quickly making changes if necessary.
Need for a mobile-friendly website
The company needed a new website where customers could find all the necessary information. They wanted the site to launch from the home screen of a smartphone as the most of their TA is focused on the mobile experience.
Improving the ease of communication with customers
Another request of SJDC was to intelligently organize interaction with regular and potential customers. We offered few options to choose from, but the client preferred a new digital solution that meets the needs of the business and TA.
Improving the customer experience
The client wanted to create an internal sales portal and a new website to make the product ordering process even more convenient and faster. This should also positively affect the managers' work, increasing the speed of processing requests.
Solutions
Implementing a project from scratch with a focus on flexibility
We kept the client involved in the project's development at every stage in various ways and opened up access to a cloud folder for shared documents. We had 3 developers, a UI/UX designer, and a supervisor from our side.
Developing a PWA site with an attractive landing page
FTL created a landing page & a site with PWA features opening up new features, such as running the site in the background, push notifications, background sync, & increased security and enabled users to install the web app on a mobile.
Creating an online chat room
With advanced WebSockets technology, we developed a chat room for customers to contact company employees online. It enabled a constant connection between the user's browser & the web server. with messaging possible in real-time.
Implementation of a sales portal
We developed & integrated sales portal on the new website that enhanced the ability of customers to search for and choose products. It became an additional tool in managing the customer experience & increasing audience loyalty.
project facts
main features
Online chat
Custom chat has become a key feature of the project, allowing for automated messaging. Communication takes place in real-time. This takes the customer experience to a new level and increases the audience's trust in the company. For businesses, it is an opportunity to generate more leads, increase conversion rates, improve service, and, as a result, realize about 30% of sales only through chat. Online chat has flexible settings to personalize the interface.
Admin panel
The creation of the management system allowed the company to automate existing sales processes. Among other things, we implemented a significant user interface for the admins and introduced convenient tools for user management and permissions. Specialists responsible for sales and working with the client base can achieve their goals even more effectively. This is possible due to instant customer information and faster processing of requests.
Customer sales portal
Another important innovation is the sales portal built into the new site. The functionality is available to registered users. To create an account, it is necessary to add some personal data and information about the company. After the site and portal rollout, we received positive feedback from the audience. Customers were enthusiastic about the new concept and readily responded to the test listings created by the SJDC manager. This gave SJDC a controlled way to communicate with fruit buyers on a global level.
Technologies used
