Fruit Retailing Web Portal

Fruit Retailing Web Portal -preview
Fruit Retailing Web Portal -logo
Ui/ux design
Front-end
Back-end
SJDC is an Australian company's website and sales portal that grows and sells grapes and citrus fruits.

Background

Sam Sergi founded SJDC Produce Australia in 1984. For over 30 years, the Sergi family has been growing, harvesting, packing, and selling table grapes and citrus fruits (mandarins, lemons). She now owns 200+ acres of fresh fruit in Red Cliffs and distributes both locally and to Asian countries. When the company needed to automate its sales process and improve customer communications, she turned to FTL. Our team was involved in designing, deploying, and customizing the new website and sales portal for 9 months.
Location
Mildura, Australia
Period
January 2021 - September 2021
Tech stack
React, Ruby On Rails, Next.js, Postgre SQL, Redis
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Customer Request

Author icon
Hi. I am the general manager and director of SJDC Produce, a grape and citrus production, and sales company. We have an idea for a new website and sales portal. My friend, the founder of another startup, recommended you to me as development professionals. Will you help us implement the project from scratch?
Author icon
Hi, and nice to meet you. We are ready to take on your project shortly. When would it be convenient for you to contact our manager to discuss terms?

Challenges & Solutions

Challenges

Asynchronous work on the project

The client delegated us development, deployment, & customization of the product. We had to organize the process while being constantly in touch with the client, informing about the results, and quickly making changes if necessary.

Need for a mobile-friendly website

The company needed a new website where customers could find all the necessary information. They wanted the site to launch from the home screen of a smartphone as the most of their TA is focused on the mobile experience.

Improving the ease of communication with customers

Another request of SJDC was to intelligently organize interaction with regular and potential customers. We offered few options to choose from, but the client preferred a new digital solution that meets the needs of the business and TA.

Improving the customer experience

The client wanted to create an internal sales portal and a new website to make the product ordering process even more convenient and faster. This should also positively affect the managers' work, increasing the speed of processing requests.

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Solutions

Implementing a project from scratch with a focus on flexibility

We kept the client involved in the project's development at every stage in various ways and opened up access to a cloud folder for shared documents. We had 3 developers, a UI/UX designer, and a supervisor from our side.

Developing a PWA site with an attractive landing page

FTL created a landing page & a site with PWA features opening up new features, such as running the site in the background, push notifications, background sync, & increased security and enabled users to install the web app on a mobile.

Creating an online chat room

With advanced WebSockets technology, we developed a chat room for customers to contact company employees online. It enabled a constant connection between the user's browser & the web server. with messaging possible in real-time.

Implementation of a sales portal

We developed & integrated sales portal on the new website that enhanced the ability of customers to search for and choose products. It became an additional tool in managing the customer experience & increasing audience loyalty.

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project facts

3000 M²
cover SJDC facilities in Australia
40+
years on the market
15+
major Asian markets covered
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main features

Online chat

Custom chat has become a key feature of the project, allowing for automated messaging. Communication takes place in real-time. This takes the customer experience to a new level and increases the audience's trust in the company. For businesses, it is an opportunity to generate more leads, increase conversion rates, improve service, and, as a result, realize about 30% of sales only through chat. Online chat has flexible settings to personalize the interface.

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Admin panel

The creation of the management system allowed the company to automate existing sales processes. Among other things, we implemented a significant user interface for the admins and introduced convenient tools for user management and permissions. Specialists responsible for sales and working with the client base can achieve their goals even more effectively. This is possible due to instant customer information and faster processing of requests.

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Customer sales portal

Another important innovation is the sales portal built into the new site. The functionality is available to registered users. To create an account, it is necessary to add some personal data and information about the company. After the site and portal rollout, we received positive feedback from the audience. Customers were enthusiastic about the new concept and readily responded to the test listings created by the SJDC manager. This gave SJDC a controlled way to communicate with fruit buyers on a global level.

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