Digital real estate platform
Background
Customer Request
Challenges & Solutions
Challenges
Shortage of roadmap and project structure
The absence of clearly defined goals, and requirements hindered project visualization, making it difficult to prioritize by urgency and importance. This significantly slowed down the technical team’s workflow and overall project progress.
Lack of up-to-date, proven real estate database
Sharp Realty lacked an object database, essential for maximizing offer diversification. This issue became more significant as outdated information accumulated due to manual data uploads, slowing down the system's efficiency.
Deficiency of the management system of the clients, users and realtors data
After integration, the company gained a large object database requiring client, seller, and realtor management. Handling each separately slowed managers down, leading to missed opportunities and customer loss.
Solutions
Development of project technical documentation
Clearly defined project requirements, goals, and priorities streamlined development, helping IT specialists understand tasks based on KPIs. This reduced conflicts and improved team efficiency.
Integration of Sharp Realty with MLS database
The integration with MLS data, Google Maps, and Directions APIs provided real-time access to verified, legal listings. It solved the issue of outdated offers, ensuring buyers only saw available properties during their search.
Development and implementation of a universal administration panel
The unified admin panel simplified moderating the real estate database, buyers, sellers, and realtors. It sped up customer request processing and automated transaction operations, improving efficiency for managers.
project facts
main features
Responsive real estate seller’s account
Sharp Realty’s focused on not only modernizing the purchasing processes but also meeting the needs of sellers. For this purpose, the FTL team has created an adaptive seller’s account, which allowed selling via a realtor, who would satisfy the needs of a seller. It reduced the percentage of the intervention of the brokerage company’s specialists, while maximally binding sellers to the platform.
Customizing custom property search
Considering that the process of buying real estate is time-consuming and complex in its procedures, FTL specialists have developed an adaptive search system. So, after a user had selected the filtering characteristics, the map displays all offers, where a user could get more detailed information and even mortgage calculations for a particular object by click. Besides, we saved the history of filtering and requests with multichannel notification about new proposals or actions about the selected item for all users. It allowed bringing the majority of users to deal with the help of Sharp Realty.
Map of real estate objects available for viewing
Given the specifics of the Canadian real estate market, the properties for sale have a strictly defined viewing visit time. FTL specialists have developed and implemented the function of displaying objects, that you can see on the map for purchase purpose. Also, each user could select several points of interest at the same time, through which the system independently created a map for convenient visits, which you can upload to the navigator. It helped to maximally bind the client to the platform and to the managers who guide the selected objects to close the deal.
Technologies used
