Setter is a startup in PropTech sphere that is a hydride platform for house management through a single point of interaction with all services and experts.
Setter entered the market as the mobile app for household servicing. But even in terms of high demand for PropTech services, the company did not cover the whole potential market of users that reduced possibilities for the growth of the startup.
Multichannel interaction increased load on the system, as a result of which the fault tolerance index and users service rate reduced. Such functioning of the apps might create a negative reputation for Setter project and, consequently, might drive away a part of the audience.
They built a platform initially based on Rust that complicated the scaling process. Work with obsolete code slowed down the development of Setter because of complicated servicing of the project architecture and insufficient arrangement of technical documents.
FTL specialists created a landing page for the startup to attract attention to the product and demanded to develop a web version of the platform: both for clients and masters. Such a multichannel access strategy allowed attracting up to 40% of new users and extend the company's coverage of US and Canadian markets.
Transfer of Setter to the new server, including the integration of the app from GoogleCloudVision, permitted to optimize the operation of the platform and make it more sensible to clients' inquiries. It improved user experience and strengthened loyalty to the service.
Full upgrading of software basis of the project for more modern programming language Node allowed simplifying maintenance of all company's services, arranging technical documentation and performing refactoring easier. It improved controllability of the platform and provided more opportunities for the introduction of new functions.
Years of experience of the setter team on construction and household management
Repair and household maintenance services platform permits to manage
Finananced by investors Due to participation in Reach CANADA 2020 accelerator, the startup
As a result of the implementation of the multichannel interaction strategy, the process of control and servicing users' inquiries gets complicated. FTL specialists developed a universal administration panel that permits monitoring users' queries quickly and conveniently 24/7. Setter managers could manage the priority of orders, working schedule, and service client's requests faster. As a result, managers' load with routine works decreased, and the productivity of the startup team increased.
Setter includes more than 100 household repair and maintenance services; many of them require to carry out works with the purchase of construction materials or components. Earlier, the company had to purchase the required list of materials at its own expense, which was frozen in service until completion of the order. Introduction of the deposit system into the payment form with the preliminary calculation of necessary costs for purchase and reservation of expenses on the service is a solution to the problem. It simplified the working process and saved large funds of the company.
As the startup operates simultaneously in 2 countries, earlier, the Setter offered services for all regions, ignoring individual needs of households. It complicated choice of necessary tasks and users could be confused while using the app. FTL specialists developed the service selection algorithm based on the users' IP. Due to the integrated option, a user from the USA and Canada, first of all, gets offers, considering geolocation, household problems typical for climate, and actual user inquiries of a specific location. As a result, services were personalized without the development of separate platforms for every country.