Clothing And Accessories Styling Platform

Clothing And Accessories Styling Platform-preview
Clothing And Accessories Styling Platform-logo
Design
Back-end
Front-end
Nadine West is a fashion service that provides customers with personalized, stylish clothing and accessories with monthly home delivery.

Background

The company was opened in 2013. Co-founders: Sidney Williams and Ben Munoz. The idea of the project is to give women an opportunity to buy stylish things without leaving home. Clothes and accessories are selected individually according to the quiz results passed by the client. It is a subscription box with delivery every 2 or 4 weeks. The peculiarity is that there is no subscription fee. There is only a delivery fee. Out of the 4-6 items received, a woman can choose what she likes and pay for that and return the rest. The company has exponential customer growth. In 2013 there were 2-3 parcels in a lock room monthly. Over time the numbers have improved: 6,000 parcels daily (mid-2021) with ~500 registrations monthly. Introduced multiple warehouses in order to increase throughput. The stylers do a daily job of customizing orders out of available goods in stock and handling returns. There is a delivery contract between nadineWest and DHL.
Location
Austin, USA
Period
November 2019 - December 2019
Tech stack
Ruby On Rails, Postgre SQL, Heroku, DataDog
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Customer Request

Author icon
Hi! Our project is related to the delivery of stuff through a subscription model. We want to upgrade our service, integrate with parcel tracking systems and improve the UI for our warehouse employees. Can we discuss terms of cooperation?
Author icon
Hi. We have the right skills to work on your project. When is a good time for you to call? Or maybe we can continue communicating in Slack or another messenger right now?

Challenges & Solutions

Challenges

Heroku hickups

The company was using Heroku to deploy and manage the product. We found that short-term outages occurred from time to time. We diagnosed the cause of the problems and suggested a fix to prevent such downtime in the future.

Difficulties at different stages of the SDLC

The client was interested in us improving some SDLC processes (including testing and deployment) and updating outdated technology. This had to improve performance and reduce errors.

Need to adjust payment and delivery processes

The customer base is constantly growing, and the number of purchase requests is increasing monthly. There was a need to expand payment methods and track many parcels. Integration with corresponding services was one of the key tasks.

Adapting to warehouse employees

The company planned to scale from one warehouse to multiple warehouses. All warehouses had to be tracked with an online service shared between the employees and the warehouse.

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Solutions

Heroku optimization

The FTL team has made efforts to optimize performance, including setting up threshold alerts Heroku. Now, when a web server accumulates failed requests above a set threshold, developers are notified.

Improved development and testing

We performed a set of tasks to make SDLC processes simpler and more efficient and the product highly productive. In general, we are moving from legacy technologies towards lighter and faster new ones.

Integration with payment system and trackers

FTL analyzed the systems that can meet the requirements of e-commerce and logistics in executing payments and tracking parcels. We chose Braintree's solution to provide secure payments in the U.S. through PayPal and Venmo, digital wallets.

UI improvements for warehouse crew

We rethought the UI in terms of convenience and clarity for each warehouse employee. In addition, we added support for new devices (aka screen optimizations), which made it easier for users to interact with the system.

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project facts

6000
parcels daily
500
registrations monthly
1,5 M
visitors monthly
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main features

Online payments via Braintree

The Braintree payment system has opened up new possibilities for transactions. It is the only platform in its industry that seamlessly integrates such a set of payment methods: PayPal, Venmo (for the US), digital wallets, and cards (credit, debit). Thanks to this, the company was able to optimize its business operations and guarantee 100% payment security to its clients.

Online payments via Braintree image
Accurate parcel tracking

The trackers automatically collect information from the various postal service sites and logistics companies that nadineWest works with. This includes market giant DHL, which picks up all the parcels daily as a huge truck. Employees of nadineWest can monitor the entire process: from when the goods are sent to when the customer receives them. And, if necessary, notify the customer when their order is shipped (in transit, delayed, delivered, etc.).

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Friendly UI

We improved the user interface of the online service, which is used daily by stylists and the warehouse team. It became easier to perform routine standard business processes: analyze quiz results, make item lists for each client, print zebra codes for shipment and return, process return requests. Staff productivity increased by at least 30%.

Friendly UI  image
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