The German marketplace provides handy solutions for online bike-sharing by connecting B2C and C2C markets in over 50 European countries.
countries where bikes are provided
cyclists have already registered on the platform
brands, which cyclists can test on the platform
bikes requested on the platform
The initial MVP did not have a system for uploading content in 6 languages, updating bicycle assortment, and administering user or customer data. As a solution, we implemented an adaptive administration system of 11 blocks to manage content without working with marketplace source code. We managed to automate content uploading and moderate information about users thanks to integrating third-party libraries and several plugins. Besides, we rewrote the notification system and two-factor user authorization with OAuth and SSL certificates and implemented user accounts' adaptability with connected automatic "smart" notifications. We added a password storage system and database hashing to ensure maximum protection of client information.
Redesign and improvement of the payment form. There were failures in the payment interface, the complete absence of mobile payments, and the inaccessibility of many payment types. For that reason, users often "abandoned" their shopping carts. The FTL team redesigned the user payment form, fixed several bugs and glitches, and added many alternative payment types and methods, including integration with PayPal. Implementation of new payment channels through a merchant account, integration of 3D secure and competent simplification of the payment process through the platform up to just three steps, including creating a mobile form, increased the number of payments through the marketplace by three times.
Users often confused about where they rented a bike, for what date, how and where to rent a bike. We developed a unique calendar to simplify the interaction between users and booking companies. Thanks to well-designed integration algorithms and the implementation of notification systems, including SMS mailing, users could easily find information about the bike in their account. Companies solved the problem of duplicating reservations, since all information about the model, term, a user was immediately captured in the calendar. The adaptability of the “smart” calendar for mobile devices also ensured the demand increase.
The project development slowdown was due to the lack of partnerships and integrations with B2B, which sought to be represented on List n Ride at no additional cost. The FTL team improved the platform for integrating with partners, expanded the architecture and interface, created plugins for the public WordPress Store, and training materials for quick and easy 2-minute integration with partner sites. Moreover, businesses could make payments through List n Ride based on their pricing with withdrawals to their accounts, which helped to attract about 30 new contracts, connect more than 1000 different stores and rental points, which significantly increased the demand for the marketplace in various parts of the world.