Marketplace for online bike-sharing
Background
Customer Request
Challenges & Solutions
Challenges
Duration and disorganization of the IT process
The lack of technical documentation, a working procedure of making tasks and decisions led to confusion in the interaction of IT specialists and a slowdown in the development process.
Malfunctions and lack of necessary functionality
The lack of a system for monitoring problems and external testing led to difficulty grasping the causes of failures. Moreover, there was absolutely no user’ feedback.
Lack of data on project progress and conversion
The tracking of project progress and its position was impossible due to the lack of integration with analytical tools and the technical obsolescence of the infrastructure.
Solutions
Alignment of IT processes
According to the Agile methodology with QA control, we created technical documentation. We established work processes, which allowed us to make a complete project roadmap that ensured the speedup of work as a result.
System monitoring and implementation of automated tests
Integration of 4 monitoring and testing services allowed us to identify and eliminate the platform pitfalls and cover over 75% of the functionality required by users.
Implementation of analytics, SEO and project scaling
The implementation of analytics and SEO helped us to see opportunities for scaling. As a result, we migrated the marketplace to a more modern platform with open-source Angular code.
project facts
main features
Intuitive admin panel and user account
The initial MVP did not have a system for uploading content in 6 languages, updating bicycle assortment, and administering user or customer data. As a solution, we implemented an adaptive administration system of 11 blocks to manage content without working with marketplace source code. We managed to automate content uploading and moderate information about users thanks to integrating third-party libraries and several plugins. Besides, we rewrote the notification system and two-factor user authorization with OAuth and SSL certificates and implemented user accounts' adaptability with connected automatic "smart" notifications. We added a password storage system and database hashing to ensure maximum protection of client information.
Payment form
Redesign and improvement of the payment form. There were failures in the payment interface, the complete absence of mobile payments, and the inaccessibility of many payment types. For that reason, users often "abandoned" their shopping carts. The FTL team redesigned the user payment form, fixed several bugs and glitches, and added many alternative payment types and methods, including integration with PayPal. Implementation of new payment channels through a merchant account, integration of 3D secure and competent simplification of the payment process through the platform up to just three steps, including creating a mobile form, increased the number of payments through the marketplace by three times.
Smart Booking Calendar
Users are often confused about where they rented a bike, for what date, how, and where to rent a bike. We developed a unique calendar to simplify the interaction between users and booking companies. Thanks to well-designed integration algorithms and the implementation of notification systems, including SMS mailing, users could easily find information about the bike in their account. Companies solved the problem of duplicating reservations, since all information about the model, term, a user was immediately captured in the calendar. The adaptability of the “smart” calendar for mobile devices also ensured the demand increased.
WordPress Integration
The project development slowdown was due to the lack of partnerships and integrations with B2B, which sought to be represented on List n Ride at no additional cost. The FTL team improved the platform for integrating with partners, expanded the architecture and interface, created plugins for the public WordPress Store, and training materials for quick and easy 2-minute integration with partner sites. Moreover, businesses could make payments through List n Ride based on their pricing, with withdrawals to their accounts, which helped to attract about 30 new contracts, connect more than 1000 different stores and rental points, which significantly increased the demand for the marketplace in various parts of the world.
Technologies used
