Fintech platform for startups
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Background
Customer Request
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Challenges & Solutions
Challenges
Creation of a single communication channel to attract users
To create a one-page website, which would simultaneously be both a marketing tool for presenting the platform of new startup owners and experts interested in obtaining capital for a new project as a payment currency for work.
Development of a user registration form considering their business area
To create a registration form that would consider who the user is: the owner of a startup or an expert in development. Such form should be as terse as possible, considering the peculiarities of the direction of the platform's work.
Setting up a cross-system for searching experts from all users registered in the system
More flexible system of selecting target specialists by skills and specialization was required. To this end, a filtering system was developed to send an invitation to participate in the customer's development and startup.
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Solutions
Creating a landing page with a built-in registration form on the platform
Since implementing the MVP of the landing page EquityX owners have been able to attract startups at the early stages of development to work on the platform on preferential terms which made it possible to bring the project to market quickly.
Development of the registration user interface considering the purposes of using the platform
We prepared a registration form with a separate algorithm for filling in data for startups and performers. It separate users at the registration stage for more personalized moderation and to provide the advantages of the platform.
Implementation of cross-system of user filtering
We created a cross-system of filtering experts based on skills and reputation for more flexible recruitment of specialists to projects. It increase the efficiency of accepting equity offers and involve more managers, investors of startups.
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project facts
main features
Creation of the equity, internal mutual calculation system
For the stability of the platform, it was required to create a unified calculation system that would consider the conditions for financing startups, their potential capital investments, and the interest of the performers in the capital of a growing project. So, founders and employees were attracted to startups at the expense of received rewards from the benefits of other startups funded by the same investors. It created a constant demand and activity of platform users. As a result, such giants of the market as OurCroud, ExCeed, Weebo, TechSee, FlyMoney, and other representatives of the accelerator market were attracted to participate in EquityX.
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Technologies used
