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Most businesses today need a digital product, whether for operations or profit. However, fully developed IT solutions can be costly, posing a major challenge for many, especially startups. For example, analysts at Business estimate that the mvp development cost of an average digital product can range from $60,000 to $150,000, and for more complex systems, the price can go over $200,000. Such costs can be expecially painful for startups which are limited on their resources and are not sure their idea will work out.
A major challenge for startups is figuring out if their idea actually solves a real problem for users. If this isn’t tested early, it can lead to wasting time and money on a complete product that might not be needed. How they can check their idea with minimum costs involved? That’s where MVP development comes in handy. An MVP helps startups launch faster, cheaper and with minimum resources involved. Let’s find out how
An MVP is often a perfect solution for new businesses that enter the tech world. It’s a cheap way to launch your ideas, get people to use it, and gather valuable feedback.
Basically, an MVP is a raw version of a product which includes the set of most essential features your users need to get the idea of the product. Main task of an MVP to show your idea to users & get their feedback on, firstly, whether they need it at all and, secondly, what to change to make it better. This helps businesses test their ideas, avoid wasting money, and focus on what matters most.
Some well-known examples of MVPs are Spotify, which started with just music streaming, and Uber, which focused on online ride orders. These products started with only basic features, allowing them to enter the market quickly and make improvements based on what users wanted.
MAIN ASPECTS OF AN MVP
For an MVP to work, it should:
MVPs are part of the lean startup method, which is about building, testing, and improving products. This approach helps businesses create products step-by-step, using real feedback from users to guide the changes. It makes sure that time and money are spent on features people actually want, avoiding unnecessary work.
For example, launching an MVP lets companies see important numbers like how much money they are making or how many people are using the product. This feedback helps improve the product without wasting time on features no one cares about.
So, an MVP isn’t just a simple product; it’s a smart way to start and grow. Whether it’s a big idea like Uber or a smaller app, starting with an MVP creates a solid foundation for success.
When deciding whether to go for an MVP or full-cycle development, it's important to understand what each option offers. An MVP helps you test your idea with just the basic features to get quick, affordable feedback from users. Full-cycle development, on the other hand, aims to build a full-fledged product right from the start.
The choice between the two depends on your goals, budget, and timeline. Knowing when to choose one over the other can play a big role in the success of your project. Let’s take a closer look at the benefits and differences between these two approaches.
Why many businesses start with an MVP:
Full Cycle Development |
Minimum Viable Product |
Includes all features |
Focuses on core features only |
Continuous feedback during the process |
Early feedback gathered quickly |
Slower and detailed development |
Fast and efficient development |
Stable but late release |
Early release to market |
Requires a higher investment |
Requires less investment |
What’s right for you? Choosing between an MVP and full-cycle development depends on your goals and resources. Both approaches have their strengths, so understanding their differences will help you make the best choice.
When developing a new product or solution, it's essential to understand the different stages of development: MVP, PoC (Proof of Concept), and Prototype. Each of these terms refers to a different approach to testing and validating an idea, and each plays a crucial role in the product development process. While they all aim to assess feasibility and gather feedback, they differ in their purpose, scope, and the stage of development at which they are used.
Understanding these differences is key to making the right decision for your project and moving forward with the most effective strategy:
PROTOTYPE
A prototype is a simple model of what the product might look like and how it might work. It’s often just a design and helps find and fix problems early without spending much money.
Startups use prototypes to visualize and pitch their ideas. Prototypes are not real products, they are designs that illustrate how the future product might work. Instead, it is mainly used to show the team or investors what the product might become.
POC (PROOF OF CONCEPT)
A PoC is used to check if an idea can work in real life. It helps the team figure out if the product is technically possible and worth the effort.
While a PoC is quick to create, it isn’t for customers either. It’s mostly for internal use or to convince investors that the idea is solid.
MVP
As we’ve already discussed, an MVP is a product that includes only the most essential features to address a core problem or provide value.
Startups typically develop MVPs after completing prototypes and PoCs, once they’ve validated that the idea works.
Here’s the table with key comparisons:
Considerations |
MVP (Minimum Viable Product) |
PoC (Proof of Concept) |
Prototype |
Key Differences |
MVPs are real products that customers can use. |
PoCs help you decide if the product can be built. |
Prototypes help you imagine the product’s look and feel. |
Development Time |
MVPs take longer, about 3–5 months, and need a bigger team (4–11 people). |
PoCs usually take 1–2 months to make. |
To understand how the product might look and function. |
What’s the purpose? |
To figure out what features are most valuable and what the product should focus on. |
To see if the idea can work. |
To understand how the product might look and function. |
Does it attract customers? |
Yes, if done well, customers can use it from the start. |
Not meant for customers. |
Not for customers; used for internal review. |
Main benefits? |
Makes money from day one and helps understand the market. |
Helps secure funding and check if the idea is technically possible. |
Shows the look and feel of the product. |
Who uses it? |
Customers can use it, and feedback is gathered from them. |
Mostly used by the team or shared with investors. |
Mainly used internally for review. |
Is it functional for customers? |
Yes, it’s a fully working product with key features. |
No, it’s just a concept. |
No, it’s just a visualization. |
In short, MVP, PoC, and Prototype are key parts of product development, but each has its own role and cover different needs: PoC checks if the idea is technically possible, Prototype tests the design and functionality, and MVP proves the product’s value to users and the market.
To create an MVP, it’s important to follow a simple, step-by-step approach.
STEP 1: DEFINE THE PROBLEM
Start by clearly defining the problem your product will solve. It should address a specific problem that people care about. Understand your target audience, what they need, and how your product can meet those needs. To gather this information, conduct research: analyze the market, talk to potential customers, hold focus groups, or use social media to gather feedback. This research will help ensure you’re not building a product no one wants.
STEP 2: STUDY THE COMPETITION
Next, study the competition. Look at what similar and different products are available in the market. Understand how your product will stand out and whether there is a real demand for it. This helps shape your product’s value proposition and ensures there are enough potential customers willing to pay for it.
STEP 3: DEFINE CORE FEATURES
Once you understand the market and competition, focus on the essential features your product needs. Identify the core elements that are necessary to solve the problem for your users. For example, for an online store’s MVP, focus on the basic steps like creating an account and completing a purchase. Other features can be added later.
STEP 4: CREATE A PROTOTYPE
The next step is to create a prototype. This doesn’t need to be a fully functioning product but a simple, interactive visualization to show how the product will work. A prototype helps visualize the user experience and gather feedback from potential users. It also helps with early marketing efforts, allowing you to test the concept before fully committing to development.
STEP 5: BUILD THE MVP
When you’re ready to build your MVP, you have two options:
- Low-code/No-code Development. These tools allow you to build a product quickly and at a lower cost with minimal technical knowledge. They are great for creating basic versions of the product, butcan offer limitations for design and technical realization.
- Custom Development. This option involves hiring a developer or working with an bespoke MVP development company. It can offer more control and flexibility over the product’s features. Be cautious when hiring freelancers, and make sure you assess their skills and reliability.
STEP 6: COLLECT FEEDBACK AND IMPROVE
After building your MVP, launch it to the market and gather feedback from users. Set up simple ways for them to share their thoughts, like surveys, feedback buttons, or direct emails. Analyze the feedback and use it to make improvements. Tracking how users interact with your MVP through analytics will also provide valuable insights into how to refine the product.
Building an MVP is a crucial step in testing the potential of your idea. It allows you to avoid investing too much in a product that might not work and gives you the chance to refine it based on real user feedback.
People often use mvp software development services differently than its founders expect. Take Instagram, for example—it started as a check-in app for locations before evolving into the social media giant it is today.
Here are some great examples of how an MVP can help in specific industries:
1. SAAS (PROJECT MANAGEMENT TOOL)
SaaS tools are shaped by user feedback. Without early testers, it’s hard to know what features matter most.
For example, an MVP might include basic task management, deadlines, and goal tracking. After testing, the company learns users also need time tracking, budgets, and built-in communication tools.
2. E-COMMERCE PLATFORMS
E-commerce platforms are complex and rely on smooth user experiences. Starting with essential features proves the technology works and identifies potential issues early.
For instance, integrating payment tools like Shopify in the MVP helps test APIs and ensures key functions are reliable.
3. GAMING
Games often take years to develop, with advanced graphics and detailed storylines. An MVP with basic gameplay mechanics lets developers test their idea and see if players are excited about the concept before fully committing to the final product.
4. LEGAL RESEARCH TOOL
By developing complex tools, founders can waste time on features users don’t need. An MVP might launch with a simple database of legal cases and statutes. Testing will reveal whether the tool is valuable and easy to use, helping shape further development.
In every case, an MVP helps developers learn early, improve quickly, and save time and resources.
When building MVP, it's important to focus on creating a basic version of your product that addresses the core needs of your users. Many successful companies started with a simple MVP that allowed them to test their ideas, gather feedback, and refine their products. Below are some well-known examples of companies that began with MVPs and grew into successful, complex platforms.
These examples highlight the importance of starting small and iterating based on user feedback:
- Uber: Launched with a simple app to find drivers, estimate fares, and pay with a credit card, offering a quick, affordable taxi service.
- Dropbox: Initially, Dropbox’s MVP was a 3-minute video demonstrating the software’s simple, seamless file-sharing capabilities. This convinced investors that it was a necessary product.
- Airbnb: The founders tested the MVP by renting out an air mattress in their apartment during a local conference. This minimal approach led to the creation of a multi-billion-dollar platform.
- Facebook: The MVP was a directory for Harvard students. It expanded to other universities and eventually became a global social network.
- eBay: Started as an online marketplace experiment in 1995. As maintenance costs grew, eBay introduced transaction fees, and the platform quickly gained popularity.
- Google: The MVP focused on search results based on backlinks, offering more relevant search results and laying the foundation for its search engine business.
- Instagram: Originally a check-in app called Burbn, the MVP showed users loved photo-sharing, leading to the creation of Instagram.
- Spotify: Initially, Spotify was a simple music streaming service with copyright-restricted content. Over time, it expanded to include playlists, podcasts, and other features.
Creating an MVP can be a great way to enter the market with a budget-friendly product, but not without the challenges. Here are the most common issues businesses face and how to deal with them.
KEY CHALLENGES AND SOLUTIONS
1. Skipping the Discovery Phase
The discovery phase helps you understand your goals and users' needs. Skipping this step can lead to building features users don’t care about or missing the ones they really need.
Solution:
- Take the time to research and define your product’s purpose and target audience.
- Focus on core features that solve real problems.
2. Weak Market Research
Without proper research, you may end up creating a product that’s too similar to competitors or fails to meet user expectations.
Solution:
- Study your industry and competitors.
- Ensure your idea stands out or offers something better.
3. Lack of Proper Planning
Rushing into development without a solid plan can lead to poor execution and missed opportunities.
Solution:
- Map out your long-term goals.
- Consider partnerships, user acquisition strategies, and monetization plans before development starts.
4. Poor Product Idea
A good MVP is not just about what *you* want to build but about solving a problem that users care about.
Solution:
- Validate your idea with user feedback.
- Analyze industry trends and potential demand.
5. Insufficient Testing
Releasing an MVP with bugs or performance issues can hurt your reputation before you even get started.
Solution:
- Test throughout the development process.
- Fix critical bugs before launch.
6. Choosing the Wrong Development Team
Working with inexperienced developers or choosing the cheapest option can result in delays, bugs, or a product that’s hard to scale.
Solution:
- Hire a reliable team with experience in MVP development.
- Look for providers who understand your needs and can support your product after launch.
7. Neglecting Maintenance
An MVP launch isn’t the finish line — it’s just the beginning. Without ongoing updates and fixes, your app can quickly become outdated.
Solution:
- Plan for regular updates, bug fixes, and feature improvements.
- Actively gather user feedback and make adjustments.
8. Poor Monetization Strategy
If your pricing or monetization doesn’t match the value users perceive, your product won’t succeed.
Solution:
- Offer free trials or discounts to attract early users.
- Avoid bombarding users with ads, especially during the early stages.
An MVP is a smart way to test your idea and enter the market with less risk. However, it requires proper planning, research, and ongoing support to succeed.
MVPs can be grouped into two main categories: Low-Fidelity and High-Fidelity. Each serves different purposes depending on your stage of development and available resources.
Low-fidelity MVPs are quick, cost-effective, and easy to create. They’re typically simple prototypes, such as sketches, wireframes, or basic models, aimed at testing core features and gathering feedback.
They’re great for:
- Understanding your audience's problems.
- Checking if your solution is valuable to users.
- Exploring whether the issue is worth solving.
- Brainstorming effective solutions for your audience.
High-fidelity MVPs are closer to the final product in terms of design and functionality. They’re more complex, take longer to build, and are more expensive.
These MVPs help:
- Test pricing strategies and customer willingness to pay.
- Find early adopters to promote your product.
- Optimize your marketing approach, including messaging and channels.
- Identify the best growth strategies.
How to Choose Between Them?
The choice between low- or high-fidelity depends on several factors:
- What’s your biggest risk, and how can you test it quickly?
- How long do you have to build the MVP and get feedback?
- What can you afford? Focus on learning, not perfection.
Low-fidelity MVPs are ideal for quick, initial testing, while high-fidelity MVPs provide more detailed insights. Start small, gather feedback, and iterate until your product aligns with user needs and expectations.
An MVP, is an effective strategy for testing business ideas with minimal risk. It allows startups to launch quickly, save resources, and gather user feedback to improve the product. By focusing on the essential features, MVPs help businesses validate their ideas, avoid costly mistakes, and attract potential investors.
Although building an MVP comes with its challenges, a well-thought-out approach can lay the groundwork for long-term success. Whether build MVP or not depends on your goals and objectives, but it’s a crucial step in the product development process that can significantly impact the future of your business.